Wednesday, 20 June 2012
Company and Brand Names
Company names
Decapitation Skateboards - has a very dark, underground feel to it which will appeal to our target audience
Death Skateboards - similar dark feel to it but it's much more basic and less interesting
Urban Skateboards - will appeal to general skaters but not necessarily our specific audience
Heroine Decks - may be seen as bad encouragement
Dark Horse Decks - very dark feel but not very modern
Brand Names
Perdition - Exciting and almost frightening, fits with the both the company name and the target audience
Deliverance - interesting, but maybe to complicated of a word for everyone understand
Hell Series - It gives the right impression but possibly too obvious and simple
Deadly Series - sounds exciting but maybe too common, the name may already be taken by another company
Betrayal - Gives a dark, horror like impression but may be too vague
Decapitation Skateboards - has a very dark, underground feel to it which will appeal to our target audience
Death Skateboards - similar dark feel to it but it's much more basic and less interesting
Urban Skateboards - will appeal to general skaters but not necessarily our specific audience
Heroine Decks - may be seen as bad encouragement
Dark Horse Decks - very dark feel but not very modern
Brand Names
Perdition - Exciting and almost frightening, fits with the both the company name and the target audience
Deliverance - interesting, but maybe to complicated of a word for everyone understand
Hell Series - It gives the right impression but possibly too obvious and simple
Deadly Series - sounds exciting but maybe too common, the name may already be taken by another company
Betrayal - Gives a dark, horror like impression but may be too vague
The most popular Tv Listings magazine is Tv Choice, But it is not necessarily the most expensive. it is the most commonly purchased, Tv choice is quite a cheap magazine but it includes the most popular T.V. shows e.g. eastenders.
Whereas the bottom 3 magazines feature less popular programmes, this does not mean it is a boring magazine, just that it may not feature the most common T.V. shows which people are more interested in.
'National Enquirer' is the least brought magazine, but it may be one of the most expensive, so in this case price does not matter, quality does, the content of the magazine is what makes people buy these magazines.
Top 3 magazines
TV Choice ; 1,362,384 ; 4.6%
What's on TV ; 1,254,760 ; 0.9%
Radio Times ; 951,929 ; -4.0%
Bottom 3 Magazines
Ben 10 ; 71,104 ; 11.10%
Q ; 69,535 ; -7.90%
National Enquirer - UK Edition ; 69,531 ; -9.10%
Whereas the bottom 3 magazines feature less popular programmes, this does not mean it is a boring magazine, just that it may not feature the most common T.V. shows which people are more interested in.
'National Enquirer' is the least brought magazine, but it may be one of the most expensive, so in this case price does not matter, quality does, the content of the magazine is what makes people buy these magazines.
Top 3 magazines
TV Choice ; 1,362,384 ; 4.6%
What's on TV ; 1,254,760 ; 0.9%
Radio Times ; 951,929 ; -4.0%
Bottom 3 Magazines
Ben 10 ; 71,104 ; 11.10%
Q ; 69,535 ; -7.90%
National Enquirer - UK Edition ; 69,531 ; -9.10%
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