Wednesday, 20 June 2012
Company and Brand Names
Company names
Decapitation Skateboards - has a very dark, underground feel to it which will appeal to our target audience
Death Skateboards - similar dark feel to it but it's much more basic and less interesting
Urban Skateboards - will appeal to general skaters but not necessarily our specific audience
Heroine Decks - may be seen as bad encouragement
Dark Horse Decks - very dark feel but not very modern
Brand Names
Perdition - Exciting and almost frightening, fits with the both the company name and the target audience
Deliverance - interesting, but maybe to complicated of a word for everyone understand
Hell Series - It gives the right impression but possibly too obvious and simple
Deadly Series - sounds exciting but maybe too common, the name may already be taken by another company
Betrayal - Gives a dark, horror like impression but may be too vague
Decapitation Skateboards - has a very dark, underground feel to it which will appeal to our target audience
Death Skateboards - similar dark feel to it but it's much more basic and less interesting
Urban Skateboards - will appeal to general skaters but not necessarily our specific audience
Heroine Decks - may be seen as bad encouragement
Dark Horse Decks - very dark feel but not very modern
Brand Names
Perdition - Exciting and almost frightening, fits with the both the company name and the target audience
Deliverance - interesting, but maybe to complicated of a word for everyone understand
Hell Series - It gives the right impression but possibly too obvious and simple
Deadly Series - sounds exciting but maybe too common, the name may already be taken by another company
Betrayal - Gives a dark, horror like impression but may be too vague
The most popular Tv Listings magazine is Tv Choice, But it is not necessarily the most expensive. it is the most commonly purchased, Tv choice is quite a cheap magazine but it includes the most popular T.V. shows e.g. eastenders.
Whereas the bottom 3 magazines feature less popular programmes, this does not mean it is a boring magazine, just that it may not feature the most common T.V. shows which people are more interested in.
'National Enquirer' is the least brought magazine, but it may be one of the most expensive, so in this case price does not matter, quality does, the content of the magazine is what makes people buy these magazines.
Top 3 magazines
TV Choice ; 1,362,384 ; 4.6%
What's on TV ; 1,254,760 ; 0.9%
Radio Times ; 951,929 ; -4.0%
Bottom 3 Magazines
Ben 10 ; 71,104 ; 11.10%
Q ; 69,535 ; -7.90%
National Enquirer - UK Edition ; 69,531 ; -9.10%
Whereas the bottom 3 magazines feature less popular programmes, this does not mean it is a boring magazine, just that it may not feature the most common T.V. shows which people are more interested in.
'National Enquirer' is the least brought magazine, but it may be one of the most expensive, so in this case price does not matter, quality does, the content of the magazine is what makes people buy these magazines.
Top 3 magazines
TV Choice ; 1,362,384 ; 4.6%
What's on TV ; 1,254,760 ; 0.9%
Radio Times ; 951,929 ; -4.0%
Bottom 3 Magazines
Ben 10 ; 71,104 ; 11.10%
Q ; 69,535 ; -7.90%
National Enquirer - UK Edition ; 69,531 ; -9.10%
Tuesday, 19 June 2012
Describe two challenges you have overcome?
Photograph - I had to find someone who is willing to let me take a photo of them and use it for my media product, he also needed to be able skate.
Technical difficulties - I had to learn how to use a mac computer effectively to complete this task, this proved difficult when faced with more complicated technical issues
Photograph - I had to find someone who is willing to let me take a photo of them and use it for my media product, he also needed to be able skate.
Technical difficulties - I had to learn how to use a mac computer effectively to complete this task, this proved difficult when faced with more complicated technical issues
Do you feel that the product is suitable for your target audience?
Yes, I researched multiple skateboards and skateboard adverts to get inspiration for for everything from the layout to the product design and name. the feedback from my questionnaire also shows that my audience thinks positively of my product
Yes, I researched multiple skateboards and skateboard adverts to get inspiration for for everything from the layout to the product design and name. the feedback from my questionnaire also shows that my audience thinks positively of my product
Copyright Laws
When you use a photograph in print production you need to avoid breaking copyright laws. unless you the photographer/owner's permission to use the photograph, it is seen as copyright infringement. Copyright infringement is a serious law and damage funds if it is broken by the use of certain products/media without permission. You need permission directly from companies and people involved in the photo, if taken without their consent, then copyright is broken and fines will be in order.
Company, Brand and Design Proposal
Hello, my name is Joseph Cuncarr and I work with Decapitation Skateboards.
I have decided to create a new series of skateboard decks known as The Perdition Series
Our company was established 3 years ago and has been a successful skateboard brand ever since
Our advertising budget is £250,000 as the advertising will probably be limited to certain sites on the internet like Facebook or other social networks. With this money we can afford professional skaters be part of the advert. the advertising campaign designed to attract those who are passionate and serious about skating. The design is aimed those interested in underground heavy metal.
I have decided to create a new series of skateboard decks known as The Perdition Series
Our company was established 3 years ago and has been a successful skateboard brand ever since
Our advertising budget is £250,000 as the advertising will probably be limited to certain sites on the internet like Facebook or other social networks. With this money we can afford professional skaters be part of the advert. the advertising campaign designed to attract those who are passionate and serious about skating. The design is aimed those interested in underground heavy metal.
CAP codes and ASA
My advert fits all the caps codes because it doesnt breach copyright laws as isn't used for commercial purposes, it is not advertising an actual commercial product and is used as school work. It uses a skateboard that has been manipulated to remove the logo and change the design slightly from the original. I used the photoshop tool to remove any past logos off the shoe. It also does not contain anything that would be seen as explicit or encouraging irresponsible behavior
Thursday, 14 June 2012
Thursday, 24 May 2012
Questionnaire and Evaluation
Workbook 1
Evaluation
The feedback from my questionnaire tells me that most of my
target audience would consider buying my product for a price around £40;
therefore, that is the optimum price to for retail. Most of my feedback tells
me that the colour scheme is perfect for the product and makes the text and
product stand out more against the back ground, however, as an improvement I
was told that I could make the background picture of the skater stand out more.
Thursday, 17 May 2012
Thursday, 10 May 2012
Tuesday, 27 March 2012
Thursday, 8 March 2012
printing technology report
To: Mrs garner
From: Joseph Cuncarr
Date: 23rd February
Report into printed materials for ‘Top Note’ award ceremony
I have been asked to investigate three printed products for this occasion: posters, invitations for award winners and important guests and programme sheets for all guests.
Requirements
Posters – should be designed by an art student and imitate the imaginative personality of the award winners work. 30 posters would be adequate for the university site
Invitations – should have a high quality feel to them as this is the most prestigious award the department gives each year. There will be 40 award winners and 25 VIP guests
Programme – only running order and can be mass-produced on A5 paper. 300 should be enough to cover the number of guests expected
Print technology and costs
I have investigated five different print technologies, of which four might be appropriate. I can recommend the following as the best for each product
Letterpress – Would be best for the invitations, as it has a 3D quality tat makes the product look important and extravagant. it can be produced quickly as well. it would require hiring someone who has knowledge of how to use a letter press and owns letterpress printer.
It may be moderately expensive but within the budget I have been given
Intaglio – This would not be suitable because it requires too much skill, it’s very time consuming, requires corrosive chemicals and would be very expensive. However it does create a very artistic looking product
Offset litho or digital printing – this would be more suitable for the programme and posters, the product can easily be designed and drawn on a computer, offset printing will allow for a better looking product with better colour whereas simple digital printing may look cheap but would be easy an quick to produce, neither option should be too expensive but digital would be cheaper so it would be more suitable for the programme
Summary
Poster – offset litho printing should be used , it would cost approximately £50
Programme – digital printing would be suitable, it will cost approximately £15
Invitations – letterpress should be used, it would cost approximately £400
From: Joseph Cuncarr
Date: 23rd February
Report into printed materials for ‘Top Note’ award ceremony
I have been asked to investigate three printed products for this occasion: posters, invitations for award winners and important guests and programme sheets for all guests.
Requirements
Posters – should be designed by an art student and imitate the imaginative personality of the award winners work. 30 posters would be adequate for the university site
Invitations – should have a high quality feel to them as this is the most prestigious award the department gives each year. There will be 40 award winners and 25 VIP guests
Programme – only running order and can be mass-produced on A5 paper. 300 should be enough to cover the number of guests expected
Print technology and costs
I have investigated five different print technologies, of which four might be appropriate. I can recommend the following as the best for each product
Letterpress – Would be best for the invitations, as it has a 3D quality tat makes the product look important and extravagant. it can be produced quickly as well. it would require hiring someone who has knowledge of how to use a letter press and owns letterpress printer.
It may be moderately expensive but within the budget I have been given
Intaglio – This would not be suitable because it requires too much skill, it’s very time consuming, requires corrosive chemicals and would be very expensive. However it does create a very artistic looking product
Offset litho or digital printing – this would be more suitable for the programme and posters, the product can easily be designed and drawn on a computer, offset printing will allow for a better looking product with better colour whereas simple digital printing may look cheap but would be easy an quick to produce, neither option should be too expensive but digital would be cheaper so it would be more suitable for the programme
Summary
Poster – offset litho printing should be used , it would cost approximately £50
Programme – digital printing would be suitable, it will cost approximately £15
Invitations – letterpress should be used, it would cost approximately £400
Thursday, 2 February 2012
the asa is an organization created to inspect advertisements and make sure they meet the required standards, this prevents false advertising or adverts that encourage irresponsibility among the audience. any advert that violates the standards of advertising will be reported to the asa who will inspect the advert and most likely disallow it toe broadcasted or displayed on the internet/public areas
Subscribe to:
Posts (Atom)